Embry-Riddle Aeronautical University

Human Resources - Embry-Riddle Aeronautical University

Special Job Search:
Associate Vice President of Communications and Marketing

March 2013

Confidential Position Specification

Position: Associate Vice President of Communications and Marketing
Company: Embry-Riddle Aeronautical University
Location: Daytona Beach, Florida
Reporting Relationship: Vice President of Administration, Rodney Cruise, Embry-Riddle Aeronautical University
Website: http://www.erau.edu

Key Responsibilities

The Associate Vice President of Communications and Marketing reports directly to the V.P. of Administration at Embry-Riddle Aeronautical University in Daytona Beach, Florida. The successful candidate will work closely with the senior management team by providing leadership and direction for the University in all areas of Marketing and Communications. The AVP will be responsible for the vision, design and implementation of Embry-Riddle’s marketing (and communications) strategy. It will be the responsibility of the AVP to work with the University leadership team to develop the University’s marketing goals, and be responsible for ensuring that all communications deliver high quality brand image. The AVP will lead a team of seven exempt/nonexempt University staff members.

Embry-Riddle is currently enjoying dynamic growth and academic success. With increased emphasis on leading-edge applied research, Embry-Riddle has seen significant gains in faculty/staff growth. We continue to pride ourselves in providing the best quality work environment, best benefit opportunities and attractive compensation packages.

Qualifications & Attributes

The successful candidate will bring the following qualifications and attributes:

  • Significant experience and knowledge in all Marketing and Communications activities. The ideal candidate will have had considerable involvement in the development of marketing plans. This individual should have a comprehensive understanding of brand management through all mediums. The candidate should also be able to demonstrate effective and measurable outcomes.
  • Interpersonal effectiveness. Evidence of energy, drive and initiative, in combination with a track record of building and maintaining strong, collaborative, trusting relationships, will enhance the candidate. The ideal candidate will be a person whose personal strengths will contribute to the building of a strong, unified team. The new AVP will need to work effectively and comfortably with persons at all levels both within and outside ERAU, building and maintaining positive relationships.
  • Management effectiveness. The new AVP will be a proven, decisive, highly skilled manager, collaborative in management style, respectful of alternative points of view and comfortable in a collegial environment. The AVP will mentor staff and build and lead high performing teams.
  • Exceptional communication skills. An ability to convey and help shape the Embry-Riddle vision, priorities and value proposition persuasively to a variety of internal and external constituencies, including prospective faculty and staff, senior administrators, alumni and donors is essential. The new AVP will have an effective public presence and will be comfortable and skillful as a spokesperson.
  • Uncompromising standards of excellence, complete integrity and an ingrained sense of honesty and fairness.


Bachelor’s degree in Marketing or Public Relations with 10 years of senior management experience is required. Master’s degree is preferred.

University Background

ERAU is the world’s oldest, largest and most prestigious university specializing in aviation and aerospace. It is recognized as a premier educational institution and a global leader in teaching the science, practice and business of aviation, aerospace and engineering.


Embry-Riddle Aeronautical University began on December 17, 1925, exactly 22 years after the Wright Brothers’ first flight, when T. Higbee Embry and John Paul Riddle formed the Embry-Riddle Company at Lunken Airport in Cincinnati, Ohio. The following spring the Company opened the Embry-Riddle Flying School.

In 1939, Riddle joined John and Isabel McKay to establish the Embry-Riddle School of Aviation. They partnered with the University of Miami to provide flight training under the Civilian Pilot Training Program, increasing the number of pilots immediately preceding World War II. Embry-Riddle had experienced a period of decline in the 1930s was revitalized with the outbreak of World War II in Europe and its increased demand for aviators and mechanics. Allied nations sent more than 25,000 young men to Embry-Riddle’s Florida centers to become pilots and aviation technicians.

Following World War II, the Embry-Riddle Aeronautical Institute (ERAI) continued the business of training pilots. Despite enduring financial hardship, the school continued to operate out of Miami. In 1963, Jack R. Hunt was named the first president of the ERAI. Under his leadership, Embry-Riddle continued to train pilots and mechanics in Miami. In 1965, President Hunt consolidated Embry-Riddle’s flight training, ground school, and technical training programs in one location and moved the campus to Daytona Beach, Florida, signaling the rebirth of Embry-Riddle and the start of its journey to world-class status. Within three years of the move, the institution was accredited by the Commission on Colleges of the Southern Association of Colleges and Schools. Two years later, in 1970, Embry-Riddle gained University status and was renamed Embry-Riddle Aeronautical University.

President Hunt was responsible for beginning the expansion of Embry-Riddle when he purchased a 510-acre site in Prescott, Arizona to establish the University’s western campus in 1978.

Organizational Structure

Embry-Riddle is organized into three campuses. Residential campuses in Daytona Beach, Florida, and Prescott, Arizona, provide education in a traditional setting, while the Worldwide Campus provides instruction to off-campus students through more than 130 centers in the United States and Europe and through online learning. Combined annual enrollment for all campuses is more than 34,000.

Dr. John P. Johnson currently serves as the University’s fifth President. Dr. Johnson was previously Provost and Interim President.

Embry-Riddle Aeronautical University Today

Embry-Riddle is a university dedicated to education, service, knowledge discovery, and a place for the debate of scientific, technological and social issues. ERAU remains committed to teaching excellence that reflects creative thought and innovation, giving its students the knowledge and experience needed for personal fulfillment and professional success. Like the aviation and aerospace industry it serves, Embry-Riddle is a dynamic institution; constantly evolving to keep pace, and to keep leading and planning now for the educational needs of those who will be future industry leaders.

ERAU is a not-for-profit, non-sectarian, coeducational private university with an endowment of approximately $90 million with a total annual operating budget that exceeds $300 million.

Embry-Riddle is the only accredited, aviation-oriented university in the world. Utilizing a fleet of over 90 aircraft, the University serves culturally diverse students primarily motivated towards careers in aviation, aerospace and other related fields. U.S. News & World Report, “America’s Best Colleges,” ranked Embry-Riddle's Aerospace Engineering program first in the nation for the 13th straight year, and it is in the top 20 Best Undergraduate Engineering Programs, among schools without doctoral programs.

It is the purpose of Embry-Riddle to provide a comprehensive education to prepare graduates for professional careers and responsible citizenship. The University offers over 30 degree programs. The curriculum covers the operation, engineering, research, manufacturing, marketing, and management of modern aircrafts and the systems that support them. Under President Johnson’s leadership, the University has expanded its research activity, established new degree programs, such as the highly regarded Global Security and Intelligence Studies (GSIS) program at the Prescott campus, and is developing a global strategy to take its aviation and aerospace expertise overseas.

Daytona Beach Campus

The Daytona Beach campus is located next to the Daytona Beach International Airport. High-technology industries in the Daytona Beach and Orlando areas, as well as the Kennedy Space Center, provide the University with an outstanding support base. The 185-acre campus serves more than 5,000 undergraduate and graduate students. The campus offers state-of-the-art facilities, including the College of Aviation building, which has air traffic control simulation and research labs and a weather center; the Advanced Flight Simulation Center; the Lehman Engineering and Technology Center; and a new academic hall that houses the College of Business.

How to Apply

All applications for positions at Embry-Riddle are submitted through our online application. Applicants must create an application profile in the system. If you have not created your profile (using your email address and your own password) please begin by visiting the iRecruitment site (www.erau.edu/jobs) and clicking on the "Register today" button. To view more information about this position please visit our “Special Job Search” page at www.erau.edu/jobs. If you have any questions related to the position, please contact Kenny Corbin, Director of Human Resources, (386) 226-6145 or kenneth.corbin@erau.edu.