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Vice Chancellor of Marketing and Enrollment Management — Worldwide Campus
Confidential Position Specification
Position: Vice Chancellor of Marketing and Enrollment Management — Worldwide Campus
Company: Embry-Riddle Aeronautical University
Location: Daytona Beach, Florida
Reporting Relationship: Chancellor — Worldwide Campus, Dr. John Watret, Embry-Riddle Aeronautical University
The Vice Chancellor of Marketing and Enrollment Management is responsible for providing strategic leadership, management and oversight for Enrollment Management at the Worldwide Campus, which includes Marketing/Communications and Enrollment/Student Success. Included within those units are Student Recruitment, Admissions, Financial Aid, Military and Veterans Affairs, Student Affairs and the Registrar's Office. The Vice Chancellor provides dotted-line supervision and strategic direction to the Directors of Enrollment Management — Asia and Europe.
All Enrollment Management units supervised by the Vice Chancellor share common goals: To provide the greatest possible service to prospective, current and graduating students; to meet enrollment projections; to engage internal/external stakeholders; and overall to create and maintain a best-in-class marketing and enrollment organization.
This position reports to the Chancellor, serves as a member of the Worldwide leadership team and collaborates with University Administration and the ERAU residential campuses as appropriate in enrollment-related initiatives. The Vice Chancellor maintains a close working relationship with the Associate Chancellor of Campus Operations and the College Deans to ensure enrollment success for Worldwide campuses and degree programs.
Embry-Riddle is currently enjoying dynamic growth and academic success. We continue to pride ourselves in providing the best quality work environment, best benefit opportunities and attractive compensation packages.
Qualifications & Attributes
The successful candidate will bring the following qualifications and attributes:
- Significant experience in senior-level administration. The strong candidate will develop local, national and international marketing and communication strategies to engage internal and external stakeholders and prospective students. He/She will play a key role in the management of technology-based initiatives to improve recruitment, marketing and student engagement strategies. Also conducts analysis on marketing and enrollment management reports to analyze trends and make recommendations for adjustments.
- Interpersonal effectiveness. Evidence of energy, drive, and initiative, in combination with a track record of building and maintaining strong, collaborative, trusting relationships will enhance the candidate. The ideal candidate will be a person whose personal strengths will contribute to the building of a strong, unified team over geographical distances. Must be a dynamic, motivated and enthusiastic leader with professional experience in higher education with a passion for excellence.
- Management effectiveness. The new Associate Chancellor will be a proven, decisive, highly skilled manager, collaborative in management style, respectful of alternative points of view, and comfortable in a collegial environment. He/She will support the staff of each location in their responsibilities for enrollment management and marketing, student support and local military, industry and community relations.
- Exceptional communication skills. Essential is the ability to convey and help shape the Embry-Riddle vision, priorities and values to internal and external constituencies, including faculty and staff, senior administrators, alumni and donors. The Associate Chancellor will have an effective public presence and will be comfortable and skillful as a spokesperson.
- Uncompromising standards of excellence, complete integrity and an ingrained sense of honesty and fairness. Ability to investigate, problem solve and take corrective action.
Master’s degree required in Business, Higher Education, Marketing or related field. Six or more years experience working in enrollment management, preferably with adult learners in a post-secondary environment.
ERAU is the world’s oldest, largest and most prestigious university specializing in aviation and aerospace. It is recognized as a premier educational institution and a global leader in teaching the science, practice and business of aviation, aerospace and engineering.
Embry-Riddle Aeronautical University began on December 17, 1925, exactly 22 years after the Wright Brothers’ first flight, when T. Higbee Embry and John Paul Riddle formed the Embry-Riddle Company at Lunken Airport in Cincinnati, Ohio. The following spring the Company opened the Embry-Riddle Flying School.
In 1939, Riddle joined John and Isabel McKay to establish the Embry-Riddle School of Aviation. They partnered with the University of Miami to provide flight training under the Civilian Pilot Training Program, increasing the number of pilots immediately preceding World War II. Embry-Riddle had experienced a period of decline in the 1930s was revitalized with the outbreak of World War II in Europe and its increased demand for aviators and mechanics. Allied nations sent more than 25,000 young men to Embry-Riddle’s Florida centers to become pilots and aviation technicians.
Following World War II, the Embry-Riddle Aeronautical Institute (ERAI) continued the business of training pilots. Despite enduring financial hardship, the school continued to operate out of Miami. In 1963, Jack R. Hunt was named the first president of the ERAI. Under his leadership, Embry-Riddle continued to train pilots and mechanics in Miami. In 1965, President Hunt consolidated Embry-Riddle’s flight training, ground school, and technical training programs in one location and moved the campus to Daytona Beach, Florida, signaling the rebirth of Embry-Riddle and the start of its journey to world-class status. Within three years of the move, the institution was accredited by the Commission on Colleges of the Southern Association of Colleges and Schools. Two years later, in 1970, Embry-Riddle gained University status and was renamed Embry-Riddle Aeronautical University.
President Hunt was responsible for beginning the expansion of Embry-Riddle when he purchased a 510-acre site in Prescott, Arizona to establish the University’s western campus in 1978.
Embry-Riddle is organized into three campuses. Residential campuses in Daytona Beach, Florida, and Prescott, Arizona, provide education in a traditional setting, while the Worldwide Campus provides instruction to off-campus students through more than 130 centers in the United States and Europe and through online learning. Combined annual enrollment for all campuses is more than 34,000.
Dr. John P. Johnson currently serves as the University’s fifth President. Dr. Johnson was previously Provost and Interim President.
Embry-Riddle Aeronautical University Today
Embry-Riddle is a university dedicated to education, service, knowledge discovery, and a place for the debate of scientific, technological and social issues. ERAU remains committed to teaching excellence that reflects creative thought and innovation, giving its students the knowledge and experience needed for personal fulfillment and professional success. Like the aviation and aerospace industry it serves, Embry-Riddle is a dynamic institution; constantly evolving to keep pace, and to keep leading and planning now for the educational needs of those who will be future industry leaders.
ERAU is a not-for-profit, non-sectarian, coeducational private university with an endowment of approximately $90 million with a total annual operating budget that exceeds $300 million.
Embry-Riddle is the only accredited, aviation-oriented university in the world. Utilizing a fleet of over 90 aircraft, the University serves culturally diverse students primarily motivated towards careers in aviation, aerospace and other related fields. U.S. News & World Report, “America’s Best Colleges,” ranked Embry-Riddle's Aerospace Engineering program first in the nation for the 13th straight year, and it is in the top 20 Best Undergraduate Engineering Programs, among schools without doctoral programs.
It is the purpose of Embry-Riddle to provide a comprehensive education to prepare graduates for professional careers and responsible citizenship. The University offers over 30 degree programs. The curriculum covers the operation, engineering, research, manufacturing, marketing, and management of modern aircrafts and the systems that support them. Under President Johnson’s leadership, the University has expanded its research activity, established new degree programs, such as the highly regarded Global Security and Intelligence Studies (GSIS) program at the Prescott campus, and is developing a global strategy to take its aviation and aerospace expertise overseas.
Embry-Riddle Worldwide offers undergraduate degrees, graduate degrees and certificate programs via traditional classroom presentation and online. Classroom courses are available at more than more than 150 locations worldwide. Flexible class times accommodate the needs of students who are employed.
Online programs serve students whose schedules or geographic locations prevent them from attending classes at a residential campus or a Worldwide locations. These diverse and dynamic programs support and connect students in a virtual learning community through Web-based support groups, e-mail discussions and other online forums. We also offer Professional Education Programs to promote continuing education for our adult learners.
In the mid-1970s, Embry-Riddle opened its first locations at military bases and began offering its degree programs to servicemen and women who couldn't take classes at a residential campus. Shortly after the first location opened, Embry-Riddle added distance learning as an option to help on-the-go aviators, sailors and soldiers earn a degree. Back then, distance learning students received printed materials and lessons were mailed back and forth. Today, hundreds of web-based Embry-Riddle classes are in session around the world, attended by students at all hours of the day and night.
How to Apply
All applications for positions at Embry-Riddle are submitted through our online application. Applicants must create an application profile in the system. If you have not created your profile (using your e-mail address and your own password) please begin by visiting the iRecruitment site (www.erau.edu/jobs) and clicking on the "Register today" button. Then search for IRC52469 to review the posting and apply. If you have any questions related to the position, please contact Kenny Corbin, Director of Human Resources, (386) 226-6145 or email@example.com.